The Mix is a new show by the guys at GoGoMix.com. GoGoMix.com is a site that highlights celebrities in a different way by showcasing how each celebrity is linked with the other via their likes and loves. The Mix is a short video show with the same concept, helping to drive traffic back to GoGoMix.com. My role included helping ideate the actual name of the show, designing the logo and all associated branding. I made all of the motion graphics, did the video editing, colorization, sound work, post-production etc. Basically pretty much everything you see and hear was worked on and treated by myself. I also put together a full Broadcast Package including lower thirds and various full screen introductions. Finally, I put together a way to showcase the connections full screen as they were being talked about.
One of the coolest things for me was that my logo design for The Mix inspired the guys at GoGoMix so much that they actually changed their core logo to incorporate the iconography and look / feel I designed for them with The Mix. You can always tell a good logo when it travels that far!
PILOT EPISODE: GoGoMix Presents THE MIX: Episode 1, Cyndi Lauper:
GoGoMix Presents THE MIX: Episode 2, Marc Forgione:
GoGoMix Presents THE MIX: Episode 3, Vivian Green:
Creative Director, Brand Creation, Brand Identity, Post-Production, Motion Graphics, Video Editing, Colorization.