AltSounds

December 24, 2011

WEBSITE AND BRANDING RE-DESIGN / AD OVERHAUL

PROJECT INFORMATION:

My longest standing project to date, I formed AltSounds in 2004 and 2011 saw the newest re-design and overhaul (its eigth iteration to date). A much simpler, cleaner aesthetic was created, with the core focus being put on usability and ad display which included an ad server overhaul on the backend (from DFP to a self hosted Open X setup). AltSounds V8 allows for greater monetization potential through companion positioned ads (as per the example to the right) that can be targeted on a section by section basis. V8 also incorporated new logo branding across all sites on the AltSounds Network.

MY ROLES:

Creative Director, Web Design, Coding, Logo Design,  Typography, Ad Operations, Graphic Design, Art, Writing, CEO, President.

TECHNIQUES / SOFTWARE USED:  

Photoshop, HTML, CSS, JQuery, Illustrator, Web Typography, Open X, Ad Operations.