WEBSITE AND BRANDING RE-DESIGN / AD OVERHAUL
My longest standing project to date, I formed AltSounds in 2004 and 2011 saw the newest re-design and overhaul (its eigth iteration to date). A much simpler, cleaner aesthetic was created, with the core focus being put on usability and ad display which included an ad server overhaul on the backend (from DFP to a self hosted Open X setup). AltSounds V8 allows for greater monetization potential through companion positioned ads (as per the example to the right) that can be targeted on a section by section basis. V8 also incorporated new logo branding across all sites on the AltSounds Network.
Creative Director, Web Design, Coding, Logo Design, Typography, Ad Operations, Graphic Design, Art, Writing, CEO, President.
TECHNIQUES / SOFTWARE USED:
Photoshop, HTML, CSS, JQuery, Illustrator, Web Typography, Open X, Ad Operations.